Reassurance. Sometimes that’s all that a potential customer wants. They might have seen something they want to buy on the internet but they just want to talk it over with somebody first. Or they might already have placed an order but they want to know when it will arrive.
The personal touch maybe all that’s needed to succeed in today’s faceless world of global 24/7 online trade. To the consumer, everybody can seem the same and the unique selling point has been lost amongst a world of choice. After all, anybody can set up a website selling tools, or kitchen appliances, or racing car memorabilia, or anything else.